Abu Dhabi – Omani designer Asfar bint Hamran Khamis owner of the Lychee Dhofar fashion house, represented the Sultanate at the International Kids Fashion Show Week held in Abu Dhabi. This participation underscores the significant commitment to promoting Omani culture and fashion on the international stage. By showcasing traditional heritage as a living creative element, the event highlighted the ability of Omani designs to evolve and compete globally, particularly in sectors celebrating childhood and cultural identity.
During the event, Khamis launched the “Al Thuraya” collection, which presents an innovative artistic vision blending traditional Omani authenticity with modern global trends. The collection features developed heritage designs that reflect the identity of Omani women and children while maintaining a contemporary touch. The designer drew inspiration from the authentic heritage of the Dhofar region, adapting historic motifs into a modern style suitable for international fashion platforms.
A key feature of the collection is the use of traditional velvet fabric, which has been favoured by Dhofari women for generations due to its luxury and visual depth. The designs also include simple traditional engravings inspired by the Omani environment, crafted in a soft and contemporary manner that aligns with global fashion standards. Through this collection, the fashion house provides a balanced artistic vision that reconciles heritage with innovation, appealing to global tastes without compromising its deep cultural roots.
