Muscat – The Ministry of Commerce, Industry and Investment Promotion (MoCIIP) has announced a nationwide promotional campaign to mark the sixth anniversary of His Majesty Sultan Haitham bin Tarik’s accession to the throne, reinforcing efforts to stimulate economic activity and support consumers across the sultanate.
The third edition of the national discounts and promotional campaign, titled ‘Oman Celebrates’, will be launched on Wednesday, January 7 in Muscat in partnership with Oman Chamber of Commerce and Industry (OCCI) and Consumer Protection Authority. The launch ceremony will be held under the patronage of Faisal bin Abdullah al Rawas, Chairman of OCCI.
Running from January 11 to February 11, the campaign will build on the strong momentum of previous editions. The second edition recorded the participation of 814 commercial outlets, representing an increase of more than 154% compared to the inaugural campaign – a reflection of growing business engagement and strong consumer response.
The initiative aims to strengthen public-private sector partnership, stimulate commercial activity and boost trade movement across the sultanate, while ensuring the availability of widely consumed goods at affordable prices for all segments of society. It also seeks to support shopping malls and commercial brands by enhancing sales and reinforcing their market presence.
MoCIIP said the campaign highlights the leading role of the commercial sector in driving economic growth, noting strong consumer turnout across all governorates in previous editions. The initiative aligns with the objectives of Oman Vision 2040, particularly in promoting a competitive, open economy connected to global markets.
Nasra bint Sultan al Habsi, Director General of Trade at MoCIIP, said participating outlets will offer discounts of no less than 30%, in addition to promotional incentives such as raffles, prizes and instant gifts. She stressed that all offers will be implemented under clear regulatory frameworks to ensure transparency and safeguard consumer rights.
She added that businesses can submit participation requests through the Invest Easy Oman platform, with a unified application system available for companies operating branches in multiple governorates, helping to streamline procedures and accelerate approvals.
The ‘Oman Celebrates’ campaign has become one of the sultanate’s most prominent commercial events, drawing wide participation from retailers and companies nationwide, supported by an extensive promotional and advertising programme targeting a broad segment of the public.
