China exit of top German lingerie brand shows women prefer comfort, rejecting the male gaze

German lingerie brand Triumph, which left the mainland Chinese market recently, has ignited a social media discussion about the rising trend of women opting for comfort instead of beauty when it comes to underwear. December 31, 2025, marked the last day of the 139-year-old lingerie brand’s time in mainland China. It announced its withdrawal in November and closed all its bricks-and-mortar and online shops within a month. Many people believe the exit resulted from the brand’s failure to keep up...