2025 sales surge means one in four smartphones on Earth is an iPhone

It was a good year for smartphone sales, but Apple in particular took home all of the accolades with its iPhone 16 and iPhone 17 series performing so well across 2025.


The charts keep moving in an upward direction with the Q1 2026 earnings showing a record $143.8 billion in revenue. That was primarily driven by iPhone demand, which was high in spite of pundits' arguments about Apple's place in the AI race.

According to a report from Counterpoint Research, Apple's iPhone makes up one of every four smartphones on Earth. The smartphone market grew by 2% overall in 2025, and eight OEMs now have over 200 million users in their install base.


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