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Super Bowl Ad Review: Even A.I. Companies Aim for Fun Over Frowns in ‘Joyful’ Commercial Scramble
variety.com
Monday, February 9, 2026

Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big Game ads haven’t always done — make people feel good. A dizzying array of spots featured famous faces in frantic, frenetic scenarios, including Ben Stiller and Ben...
Madison Avenue tapped the brakes on most somber Super Bowl commercials Sunday night, with many trying to do something Big Game ads haven’t always done — make people feel good. A dizzying array of spots featured famous faces in frantic, frenetic scenarios, including Ben Stiller and Benson Boone trying to out-flip each other for delivery-service […]
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