From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads

techcrunch.com

Sunday, February 8, 2026

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From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.

From the first AI-generated Big Game ad courtesy of Svedka to Anthropic's beef with OpenAI, here are the biggest ads from Super Bowl LX.

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