‘We cut through the online ocean of advice’: the rise of adult sleep coaching

As sleep hygiene becomes received wisdom, growing numbers turning to one-to-one consultants for support

Before he sought out an adult sleep coach, Thorsten had spent countless hours trawling online advice about sleep.

“I devoured advice and implemented it all,” he said. “From the moment I got out of bed, virtually everything I did was tailored towards getting a good night’s sleep the following night.”