Victorian regulator weighs unprecedented intervention in AFL’s fight with bookmakers over gambling revenue

Published on July 18, 2025
Victorian regulator weighs unprecedented intervention in AFL’s fight with bookmakers over gambling revenue

Exclusive: Industry sources say decision could be highly consequential and limit AFL’s dependence on gambling

The Victorian gambling regulator is considering whether to make an unprecedented intervention in a dispute between the AFL and bookmakers, which could set a limit on the league’s revenue from wagering.

Earlier this year, the AFL proposed a significant increase to the amount of money it receives from each bet placed on a match. The league also proposed a minimum $20,000 annual fee for all bookmakers, including small operators who focus on racing.

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