Victoria Beckham brand gets £6.2m loan from stars and backer as losses grow

Sales surge to £112m at fashion business on strong growth online, including new cosmetics products

David and Victoria Beckham and the private equity firm Neo have pumped a further £6.2m into the former Spice Girl’s fashion empire this year as losses widened to almost £5m despite a surge in sales last year.

Sales rose 26.5% to £112.7m in 2024, the brand’s fourth consecutive year of growth, helped by strong sales online and at Victoria Beckham’s London flagship store, as well as a 24% leap in online sales of cosmetics, including a new concealer pen and eyeliner.