Train firms warned over ‘best price’ claims after watchdog bans ads

Advertising regulator said operators and a ticket seller could not prove bookings were cheapest

Train companies have been warned over price claims made on their ticketing websites after the advertising watchdog banned ads run by three sellers.

The Advertising Standards Authority ruled that claims made for fares booked via ScotRail and Greater Anglia’s website, as well as by a third-party ticketing site, My Train Ticket, were misleading.