Storytellers: how the world’s oldest job became the hottest new corporate job title

Published 5 hours ago
Source: theguardian.com
Storytellers: how the world’s oldest job became the hottest new corporate job title

Big tech, retailers and compliance firms are hiring people to ‘own the narrative’. But what do they actually mean by that?

Name: Storyteller

Age: Since Once Upon a Time, in a land far, far away.

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