Secret Cinema company is bought by Hollywood power broker

Owner of London-based immersive film and TV business sold for undisclosed sum to Ari Emanuel’s Mari

• Experiential entertainment is having a gold rush but commercial success is far from certain

The parent company behind Secret Cinema, the London-based immersive film and TV business, has been bought by the Hollywood power broker Ari Emanuel.

TodayTix, which is changing hands for an undisclosed sum, marks the latest acquisition by Emanuel’s new global events company, Mari, which bought the Frieze global art fair and publishing group in May for $200m (£148m).