PepsiCo Reaches for Protein and Fiber to Boost Sales of Frito-Lay Snacks

Published on July 17, 2025
PepsiCo Reaches for Protein and Fiber to Boost Sales of Frito-Lay Snacks
PepsiCo said it was in the midst of relaunching two of its big brands, Lay’s and Tostitos, with no artificial colors or flavors by the end of this year.
Snack FoodsBeveragesSoft DrinksFoodColorFiber (Dietary)Potato ChipsFrito-Lay IncPepsico IncCoca-Cola Company