More tickets to the Northeast please! Did OTT boost regional tourism? What report says

Published 4 hours ago
Source: timesofindia.indiatimes.com
More tickets to the Northeast please! Did OTT boost regional tourism? What report says
Popular OTT series are significantly influencing travel choices, driving a surge in bookings to northeastern Indian cities like Imphal and Agartala. This screen-inspired wanderlust is transforming into tangible travel demand, as the region's landscapes and culture gain mainstream attention. The trend highlights the growing impact of entertainment on travel decisions.