Molly-Mae Hague’s net worth soars to £20,000,000 after signing major Adidas deal

She started her influencing journey with PrettyLittleThing fashion hauls and Primark try-ons, but Molly-Mae Hague’s latest career move puts her in a whole new echelon compared to her Love Island peers.

The 26-year-old already had an admirable following before finding romance with boxer Tommy Fury while the nation watched on in 2019.

But after leaving the villa, despite not winning ITV’s £50,000 prize, Molly-Mae’s strategic brand partnerships and meticulous curation of her social media feeds laid the foundations of what would become her multi-million-pound business empire.

Fast forward to 2026, and not only is her own clothing label, Maebe, thriving, but her newest collaboration with Adidas promises to send her net worth soaring past eight figures.

Last week, Molly-Mae announced she had teamed up with the sportswear stalwarts in a ‘dream’ opportunity, with a limited-edition footwear drop expected to follow.

‘This is only the beginning,’ the official Adidas account commented underneath her Instagram post, teasing that they see the new working relationship as more than a mere flash in the pan.

While Molly-Mae’s move into athleisure might surprise some, to others, it makes perfect sense, given how ‘The Molly-Mae Effect’ was in full force last year when girls and their group chats sold out Adidas’ brown Handball Spezial trainers after she donned them repeatedly.

It also marks a significant moment in her career trajectory, gradually advancing her towards becoming a quiet luxury ‘tastemaker.’

Speaking exclusively for OLBG, Celebrity PR Specialist Kayley Cornelius tells Metro that Molly-Mae’s earnings are likely to sit around the £10-20million mark currently – and, thanks to Adidas, she could rival the Kardashian dynasty if she plays her cards right.

‘What’s particularly interesting is how far she’s continued to move away from the Love Island bubble,’ Kayley begins. ‘From her Amazon Prime documentary to long-term partnerships with brands like Persil, she’s consistently operated a level above many of her Love Island peers, positioning herself as a serious brand rather than just a former reality star.’

Kayley says that ‘working with a global name like Adidas is no different’, as not only is the partnership boosting her profile, but they play a ‘crucial role in firmly cementing her as an A-list name in her own right.’

‘It’s important to remember these aren’t quick influencer deals,’ she explains, in stark contrast to Molly-Mae’s past Boohoo freebies and Oh Polly giveaways of the past. ‘They’re strategic, long-term partnerships that place her alongside major cultural players.’

Offering a staggering prediction of what the future could hold, Kayley says that, if Molly-Mae and Adidas remain on good terms, it could see her establish a £100m-plus empire over time.

‘Adidas has a proven track record of turning collaborations into commercial successes – their Oasis deal last summer was not only a sell-out success but a genuine cultural moment – so aligning herself with that level of brand equity puts her in a very strong position.’

But it’s not just the business end of things where Molly-Mae excels – it’s also the coordination of her personal image.

‘What really works is how seamlessly this partnership aligns with the shift we’ve seen in her style. Molly-Mae has clearly pared things back, moving away from overt branding and high-street fashion and leaning into neutral tones, tailored blazers, and more understated, makeup-free looks.

‘This places her firmly in the “quiet luxury” space and positions her as a tastemaker rather than just an influencer.’

And at the same time, this feeds directly into the evolution of Maebe, which launched in September 2024 and allows aspiring fashionistas to recreate Molly-Mae’s signature ensembles for a fraction of the price.

The proudly ‘non-seasonal’ brand centres around timeless pieces rather than trend-led drops, proving Molly-Mae is savvy-minded when it comes to making her mark in the fashion world – perhaps we really are witnessing the birth of the next Victoria Beckham in real time.

Irrespective of her growing affluence, though, Kayley notes how ‘clever’ it is that Molly-Mae still appears relatable to her fans.

Whether that be via vlogging her Costa Coffee runs or documenting the ups and downs of parenting a toddler, viewers know to expect her to keep it real, even if she has been blasted for ‘out-of-touch’ remarks once or twice.

‘Pairing tailored blazers with tracksuit bottoms and heels, or appearing makeup-free on her feed, keeps her grounded and authentic,’ Kayley argues, suggesting this has also played a key part in Molly-Mae maintaining her audience and further rocketing it to exceed eight million.

‘That balance between polish and approachability is exactly why her audience has grown with her, rather than fallen away. She feels aspirational, but still achievable –  and that’s a very powerful space to occupy.’

So, where could something like an Adidas collaboration take Molly-Mae in the long run?

Well, she’s already got the sprawling £4m mansion and flashy cars, not to mention a hefty designer bag collection and a calendar packed with tropical holidays.

But materialistic aspects aside, our expert reckons Molly-Mae has laser focus on shaping her legacy.

‘Ultimately, Molly-Mae is following a blueprint we’ve seen work at the very top level.

‘Much like Kim Kardashian, she’s using influence as a foundation, then layering on credibility, ownership, and long-term brand equity.

‘If she continues on this path, this Adidas collaboration won’t be seen as a one-off moment, but as another stepping stone in building a lasting global brand well beyond Love Island.’

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