A 51-year-old man died after getting into difficulty in the sea off Brighton Beach on New Year’s Day.
The man, from Kettering, Northamptonshire, was pulled ashore west of Brighton Palace Pier at around 10.35am on Thursday.
He was pronounced dead at the scene, according to Sussex Police.
A spokeswoman from the force said: ‘A 51-year-old man from Kettering was brought to shore and received medical attention.
‘Sadly, he was pronounced dead at the scene. His next of kin have been informed.
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‘The coroner has been informed, and the death is not being treated as suspicious.’
The man’s death comes after Matthew Upham, 63, and another man went missing during a Christmas Day swim in the Devon seaside town of Budleigh Salterton.
Mr Upham and the other man, aged in his 40s, reportedly disappeared after entering the water to help a woman in difficulty.
A number of people were rescued from the stormy water and checked by paramedics or taken to hospital as a precaution, but the two men were not located, Devon & Cornwall Police previously said.
The potential for cold water shock in temperatures of 15C or below combined with poor weather conditions make swimming in the sea particularly dangerous right now, warned the Royal National Lifeboat Institution (RNLI).
The average sea temperature around the UK and Ireland at this time of year is 6C to 10C.
Gareth Morrison, head of water safety for the RNLI, said: ‘We know this time of year many people take part in festive and new year dips, or continue to take part in regular winter swims.
‘We are urging anyone entering the water to be aware of the dangers, check sea conditions carefully and to understand their own limitations.
‘With the sea temperatures still dropping and reaching their coldest around March, the effects of cold water, combined with weather conditions and any personal health issues, should be taken seriously before venturing in.
‘If it’s your first time in open water, we’d recommend you speak to your GP first, particularly for those with cardiac or underlying health conditions.’
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