Love, tears and turbulence: Philippine Airlines’ soap opera safety video becomes viral hit

Philippine Airlines has drawn widespread praise online for a new in-flight safety video that turns routine cabin instructions into a full-blown Filipino soap opera. Titled Care that Comes from the Heart, the six-minute video borrows heavily from the tropes of a teleserye – the melodramatic television dramas that dominate Philippine prime time – weaving safety procedures into a story of doomed romance and family conflict. “What do you need to do to keep your love safe?” asks the trailer for the...