Liquid butt lifts targeted in clampdown on England’s cosmetic ‘wild west’

Published on August 7, 2025
Liquid butt lifts targeted in clampdown on England’s cosmetic ‘wild west’

Only qualified professionals would be able to offer high-risk BBL procedures and filler clinics would require licences

Ministers have announced a clampdown on “cowboy” cosmetic procedures, including liquid Brazilian butt lifts, with stricter rules on who is allowed to perform the procedures in England.

Wes Streeting, the health secretary, plans to introduce legislation next year restricting who can access and perform aesthetic treatments. Labour has warned that the industry is a “wild west” because of a lack of regulation around who can administer treatments such as dermatological filler and Botox injections.

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