JD Sports plans to let shoppers buy through AI platforms

Published 22 hours ago
Source: theguardian.com
JD Sports plans to let shoppers buy through AI platforms

Retailer to allow ‘one-click purchases’ through assistants such as ChatGPT and Microsoft Copilot, beginning in US

JD Sports has said it plans to allow customers to buy its products directly through AI platforms without leaving the apps.

The British trainer and sportswear company will allow “one-click purchases” through platforms such as ChatGPT and Microsoft Copilot, as big retailers attempt to keep up with AI-powered shopping.

Continue reading...

Categories

JD Sports FashionRetail industryBusinessUK news