It’s just not cool to be wasted any more. But for a country shaped by booze, it does pose questions about what comes next
It’s November 2024 and my puritanical American children are attending their first autumn fair at their new English primary school. There’s a laser show and hotdogs and a raffle. There’s also a bar for the parents, which makes my two pull up short. Newcomers to this country experience many cultural differences but perhaps none as striking as this: “Is that alcohol?” says my child, scowling up at me like a tiny member of the Taliban. “At a school thing?” I’m two Baileys hot chocolates in at this point and give her a smile 10% broader than necessary. Yes, my darlings; welcome to Britain.
Or at least, welcome, possibly, to the last vestiges of how Britain once was. For a while now we’ve known anecdotally that people in this country are drinking less than they were. My own generation X is deep into middle age and many of us – save for the odd life-saver at a school event and the biggest occasions – have given it up. Where the anomalies fall more glaringly is in the generations below us, among young people whose behaviour differs from our own at their age. This week, official confirmation came in the form of a survey of 10,000 people commissioned by the NHS that found almost a quarter (24%) of adults in England had not drunk alcohol in 2024, an increase from just under a fifth (19%) in 2022.
Emma Brockes is a Guardian columnist
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