How a K-pop post sparked South Korea’s viral ‘dujjonku’ cookie obsession

In the predawn cold of a northern Seoul neighbourhood, hundreds of people line the street in padded coats, stamping their feet to keep warm. Adults, students and young children wait patiently for the same thing: a Dubai chewy cookie. Known in Korean as dujjonku, the dessert has triggered queues that begin before sunrise and sell out within minutes. At one bakery, demand grew so intense that sales were reportedly limited to certain days, before in-store purchases were halted altogether to keep...