‘Manosphere’ influencers pushing testosterone tests are convincing healthy young men there is something wrong with them, study finds

Researcher points to ‘medicalisation of masculinity’ after investigating how men’s health is being monetised online

“If you’re not waking up in the morning with a boner, there’s a large possibility that you have low testosterone levels,” an influencer on TikTok with more than 100,000 followers warns his viewers.

Despite screening for low testosterone being medically unwarranted in most young men, this group is being aggressively targeted online by influencers and wellness companies promoting hormone tests and treatments as essential to being a “real man”, a study published in the journal Social Science and Medicine has found.