Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global TV and home audio operations.
Joint venture: Sony cedes Bravia TV control to TCL; new entity to start in April 2027
Published 3 hours ago
Source: timesofindia.indiatimes.com
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