Worth a staggering $2.45bn, Suno is an AI music company that can create a track with just a few prompts. Why is its CEO happy to see it called ‘the Ozempic of the music industry’?
‘The format of the future,” says Mikey Shulman, “is music you play with, not just play.” As the CEO and co-founder of the generative AI music company Suno, Shulman currently finds himself in the exhilarating if perhaps unenviable position of being simultaneously regarded as the architect of music’s future – and its executioner.
Suno, which was founded just over two years ago, allows users to create entire songs with just a few text prompts. At the moment, you can’t prompt it with the name of a specific pop star, but asking for “stadium-level confessional pop-country” that “references past relationships” or “public rivalries” might get you a Taylor Swift-style song or thereabouts.
Continue reading...
