How China is stepping up Africa charm offensive to boost cultural ties, deepen influence

China is rolling out hundreds of activities across Africa, including study trips and AI competitions, as part of what experts have described as a “soft power” charm offensive designed to deepen its influence across the continent. In moving beyond its traditional focus on infrastructure and high-level finance, Beijing is expanding its engagement through the 2026 China-Africa Year of People-to-People Exchanges – an initiative dedicated to cultural and social diplomacy. Announced by Chinese Foreign...