UK supermarkets go all out for ‘Jab-uary’ with food for those on weight-loss drugs

M&S, Morrisons and Ocado among retailers bringing out ranges targeting shoppers taking Wegovy or similar

Veganuary and dry January are among the new year health kicks enthusiastically endorsed by supermarkets, but this year the buzz is around “Jab-uary” as pricey diet foods aimed at people on weight-loss drugs hit the shelves.

Marks & Spencer, Morrisons, Asda, Ocado and the Co-op are among the big names targeting shoppers who use weight-loss injections, known as GLP-1 agonists, but better known by brand names such as Wegovy and Mounjaro.