Ads in ChatGPT: OpenAI to test ads in free and Go version of AI chatbot; Plus, Pro stay ad-free

OpenAI is introducing ads to its free and $8/month ChatGPT Go tiers to cover rising AI costs, with CEO Sam Altman citing Instagram as inspiration for useful advertising. High-tier subscribers will remain ad-free. OpenAI assures users that ads will not influence responses and conversations remain private, with strict content exclusions for minors and sensitive topics.