Google launched Universal Commerce Protocol (UCP), an open standard for AI shopping agents, backed by major retailers like Walmart and Target. This move comes as Amazon is embroiled in a legal battle with Perplexity over its AI shopping agents, highlighting differing approaches to agentic commerce.
Google's AI-powered shopping tool similar to what Amazon sent legal notice to Perplexity over
Published 2 hours ago
Source: timesofindia.indiatimes.com
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