Philippine tourism chief’s magazine cover controversy prompts debate over branding

The Philippines’ tourism chief has drawn criticism after appearing on the cover of a lifestyle magazine intended to promote the country’s destinations, reviving complaints that the department’s messaging has become overly focused on its leader at a time when visitor numbers are slipping. Christina Frasco, secretary of the Philippines’ Department of Tourism (DOT), appeared on the cover of the December issue of Philippine Topics, pictured against a beach backdrop and alongside a story on the...