It’s a new year, and Walkers is getting fully into the swing of things by kicking off 2026 with a brand new look and a new crisp flavour.
The beloved British brand has given its iconic logo a ‘bold’ refresh, which they claim is the biggest change in its nearly 80-year history.
It features a modern ‘sun-inspired’ design, with rays of light coming out from the middle and according to Walkers, the design ‘champions’ the real ingredients and 100% Great British potatoes at the heart of every pack.
They add: ‘Each bag will also display the signature of the brand’s founder, Henry Walker, a nod to Walkers’ heritage and long‑standing commitment to quality.’
The new logo will feature across the core range on packets of Ready Salted crisps, Salt & Vinegar, BBQ Sauce, Roast Chicken and more.
New Walkers flavours
It’ll also appear on the Oven Baked Range, which was formerly known as Walkers Baked. This was updated in December, and two new flavours, Slow Roasted Beef and Sun Dried Tomato & Basil, were announced recently.
Walkers 45% Less Salt selection is also set to follow with new packaging from mid-February. At this time, it will be renamed Walkers Lightly.
What’s more, there’s a brand new flavour hitting shelves from Monday, January 12 in six-packs for £2.15: Hot Honey.
Yep, the sweet and spicy craze doesn’t seem to be going anywhere, and Walkers is jumping on the bandwagon, too.
The new flavour will join the core range and build on the brand’s growing Flavours of the World line-up, which saw the introduction of Sticky Teriyaki and Masala Chicken in 2025.
How has the Walkers logo changed over the years?
Salted crisps were first launched by Walkers in 1948, and at the time, packets featured a picture of the founder, Henry Walker, and an orange, white and brown logo design.
More flavours began to follow in the 50s, with Cheese & Onion crisps coming along in 1954, and these were followed by Salt & Vinegar in 1967.
Other classic flavours like Prawn Cocktail, Roast Chicken and Smoky Bacon were introduced in the 70s.
By the 70s, the logo had changed and was much simpler, with a red rectangle and the words Walkers Crisps in a light yellow colour.
In 1988, this changed once again, with the font and colours being updated so they were red, white and blue.
The iconic yellow ‘crisp’ circle in the logo wasn’t introduced for another 10 years, making its first appearance in 1998. Subtle tweaks have been made to bring the logo up to date ever since then, but this new logo for 2026 is clearly the biggest change in years.
If all this weren’t enough, the brand is also launching a new competition in a bid to help crisp lovers beat the January Blues.
They’re offering people the chance to hunt for a golden potato inside Ready Salted, Cheese & Onion and Selected Variety multipacks to win one of five £10,000 prizes. There are also gold packs that secure a prize instantly.
The new competition is inspired by Walkers promotions of the past, tapping into a sense of nostalgia that many Brits associate with packets of Walkers.
Wayne Newton, Marketing Director at Walkers, told Metro: ‘This is a landmark moment for Walkers as we undergo our biggest redesign in years and listen to crisp-lovers who said “show us the honey”, launching an on-trend flavour that reinforces Walkers’ dedication to flavour innovation.
‘What’s more, our Golden Potato promotion gives snackers an unmissable opportunity to win prizes, including up to £10,000. It’s the start of an incredibly exciting year for Walkers – so watch this space!’
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