Hamburg, — January 8, 2026 — PubMatic (Nasdaq:PUBM), an independent technology company that provides the digital advertising supply chain of the future, has appointed Nicolas Poppitz as Country Manager for the Central Europe region. This appointment marks a significant step in PubMatic’s ongoing investment in commercial growth and platform innovation, reinforcing its commitment to supporting buyers and publishers across the region.
As digital advertising continues to evolve, buyers and brands face increasing complexity and growing demands for transparency, efficiency and performance. PubMatic is addressing these challenges with a unified, AI-driven platform that delivers real-time, data-led, omnichannel monetisation. Under Poppitz’s leadership, PubMatic will build on recent successes and accelerate growth across the DACH region and Central Europe.
Poppitz assumed the position of Country Manager, Central Europe at PubMatic on January 2nd, 2026. He joins from Seedtag, a contextual advertising company, where he had been Managing Director and VP Sales since 2022. Before that, he was Managing Director at Teads Germany. Poppitz began his career in the digital advertising business at Bauer Media in 2000 before joining United Internet Media in 2004, where he worked until 2015.
With more than 25 years of experience in marketing and sales and a strong network of industry relationships, Poppitz is ideally positioned to advance PubMatic’s ambitions in the DACH region. Based in Hamburg, he leads a team located across Germany’s key media and advertising hubs. Together, they will continue to address the specific needs of customers in the region through PubMatic’s AI‑powered platforms for buyers and publishers, featuring generative and agentic AI capabilities.
Poppitz is very much looking forward to the challenge and confirms: “After more than 25 years on the publisher and marketer side, I am very excited to now be part of PubMatic. What immediately convinced me were the people, a highly competent, international team with a genuine passion for technology, as well as the clear focus on sustainable, transparent solutions for publishers and advertisers. PubMatic combines technological excellence with partnership on equal terms. It is precisely this interaction that is crucial to enabling sustainable growth. I look forward to continuing to expand this path in the Central region together with my team.”
Poppitz will report to Emma Newman, Chief Revenue Officer EMEA at PubMatic, who commented: “With the arrival of Nicolas, we are strengthening our leadership team with a highly experienced professional who deeply understands both the buy and sell sides of the digital ecosystem. Programmatic advertising is at an inflection point, as the industry embraces the power of AI and the emergence of agentic technologies. PubMatic is at the forefront of this evolution, and Nicolas’s appointment comes at an ideal time to accelerate growth and help shape the next phase of intelligent, transparent digital trading.”
About PubMatic
PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency.
Since 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable open internet. Built to Connect. Powered to Perform
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