Shoppers hit by rising bills switch to discount chains, supermarket own-label products and buying fewer items
The discounters Aldi and Lidl grabbed their biggest share of Britain’s Christmas grocery market to date, while Asda and the Co-op lost out as shoppers sought out bargains to help offset rising household bills.
The German-owned supermarket chains grabbed a 16.8% slice of the market in the four weeks to 28 December, up from 16.3% a year earlier.
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