UK begins ‘world-leading’ junk food ad ban to curb childhood obesity

Published 1 day ago
Source: scmp.com
UK begins ‘world-leading’ junk food ad ban to curb childhood obesity
New regulations come into force on Monday in Britain banning daytime TV and online adverts for so-called junk foods, in what the government calls a “world-leading action” to tackle childhood obesity. The ban – targeting commercials for products high in fat, salt or sugar – is expected to remove up to 7.2 billion calories from children’s diets each year, according to the health ministry. The restrictions, which cover television advertisements before 9pm and all digital platforms, will cut...