Sponsorships and collaborations soar even as industry slowdown spurs renewed focus on wealthiest customers
Luxury brands push into mass-market sports despite shift to exclusivity
Published 3 hours ago
Source: ft.com

Related Articles from ft.com
29 minutes ago
Saudi strikes UAE-backed faction in Yemen as Gulf rift deepens
30 minutes ago
Zelenskyy to meet Trump at Mar-a-Lago this weekend
3 hours ago
The political weaponisation of sleep
3 hours ago
Year in a word: Stablecoins
3 hours ago
Global hotel groups bet on customer loyalty to beat online and AI agents
3 hours ago