Changing channels: TV streaming at turning point as most UK subscribers opt for ads

Viewers hoping to cut bills driving switch from once-normal advert-free subscriptions now charging a premium

The number of UK streaming subscribers on packages that include commercials has overtaken those on higher-priced ad-free plans for the first time, in a milestone for British television.

The change marks a turning point for an industry that used to reject the idea of interrupting viewing with ad breaks as a relic of broadcast TV – a view championed in particular by Netflix.

Apple

Sky

Tesco

Sainsbury’s

Indeed

Subway

Google

Paramount

McDonald’s

BT