Fifa has made big mistakes over 2026 tournament but it can afford to slash prices and even give some tickets away
Who is the World Cup for? Fifa appeared to share some of its thinking on this topic in the past week. On the one hand, there was the revelation that spectators are being asked to pay more than twice as much for match tickets than they were in Qatar. On the other, the news that prize money for competing teams is to rise by more than 50% on four years ago. Stakeholders are doing good! Fans? Not so good.
It hasn’t taken long for some of those watching to wonder whether things could be done differently. Tom Greatrex, the chair of the Football Supporters’ Association, which represents fans in England and Wales, argued that the ability to pay expanded prize money, itself a result of expanded revenue, showed “there is no need to charge extortionate ticket prices to the supporters who bring the vibrancy to the World Cup”. You could go so far as to say there was never a real need to do it in the first place.
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