If you’ve yet to purchase a tub or tin of Roses this December, you might notice something a little different when you do.
That’s because Cadbury is in the process of making some big changes to the iconic chocolate boxes.
The confectionery giant has confirmed to Metro that they have ‘refreshed’ the packaging as well as the chocolate wrappers.
As such, you might notice the new tubs now come in a darker shade of blue, which is closer to purple – like the Cadbury logo.
In addition to this, the individual sweet wrappers now boldly proclaim in large letters what kind of chocolate is inside – just in case you hadn’t worked out what’s in the mix yet.
A spokesperson for Mondelēz International, which owns Cadbury, said: ‘Launched in 1938, Roses is a much-loved Cadbury heritage brand, and has been a fan-favourite for gifting and showing appreciation to loved ones for over 85 years.
‘This year, we have refreshed our packaging to make our products feel even more gift-worthy, highlighting the beauty of our heritage Rose symbol while evolving to keep up with changing consumer tastes.
‘We’ll be rolling out changes across our outer packaging and inside wrappers, and consumers can expect to see these changes across stores nationwide.’
Shoppers have already spotted the new packaging, and so far it’s been dividing chocolate fans, with some liking the more ‘modern’ look, but others thinking it lacks the ‘warmth’ of previous designs.
In response to a post by Because of Marketing on LinkedIn, Craig Barnes said: ‘I don’t see as much of a story or idea here, on the new design. Previous design is clearly a bouquet and feels more giftworthy for that. Where are we in the universe with the new one? Not sure… Whilst its aesthetic is up to date, I feel it’s a little lacking in charm.’
And Tracey B agreed, writing: ‘I don’t see design advancement? Where’s the warmth, the big bouquet, the gift for mum, the warm fuzziness this brand “used” to portray when I was a youngster? This feels cold!’
However, others loved it, with Amerjeet Sira commenting: ‘I love the updated packaging design! The changes are not too drastic, which keeps the brand recognisable, but the subtle updates such as the bolder rose illustration and refined font really stand out. The product shot on the packaging is a great touch too! Definitely a win!’
While Lumina Studio Marketing added: ‘The new Cadbury Roses design is clean, bold, and still feels familiar. A perfect example of how to refresh a brand without losing its soul. Sometimes less really is more.’
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This comes after Cadbury announced a brand new product will be launching after Christmas ahead of Easter – Creme Egg Oreos.
The sweet treat will hit shops in early 2026, featuring the ‘crunch and rich cocoa taste of an Oreo’ and the ‘indulgence of a Creme Egg’ with an additional layer of the iconic yolk-coloured filling.
It also follows news that tubs of Heroes were changing for Christmas 2025, as the brand launched new paper tubs in Tesco supermarkets.
A whopping 300,000 tubs were created as part of the business’s efforts to reduce its use of virgin plastic.
But what’s more interesting is that the limited-edition tub featured a slightly different chocolate line-up, with a classic being swapped out for something new.
For the first time, Cadbury Flake joined the likes of Dinky Deckers, Creme Egg Twisted, Wispa, and Dairy Milk Caramel.
But there is a bit of a catch… To make this change, Cadbury swapped out a classic treat from the selection, and it’s bad news if you’re a fan of the Eclairs.
That’s because the Flake replaced the Eclair in all of the paper tubs. However, if you’ve purchased a plastic tub, tin, or regular chocolate box, your chocolates will be the same as usual.
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