After watching the news about the Paris robbery, managers at Böcker decided to make the most of the publicity
A family-run German business unwittingly became wrapped up in the crown jewel heist at the Louvre museum in Paris and is turning the use of one of its furniture lifts into a publicity coup.
“When you need to move fast” is the new tongue-in-cheek advertising tagline for the company Böcker, which is based in the town of Werne near Dortmund, in a campaign on Facebook and Instagram mounted within a day of the brazen thefts.
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