Cracker Barrel apologizes for new logo but says it is sticking with change

Published on August 26, 2025 at 02:17 PM
Cracker Barrel apologizes for new logo but says it is sticking with change

Company says ‘we could have done a better job sharing who we are’ after taking heat over rebrand

The US restaurant chain Cracker Barrel has apologized to fans who were angered when it announced a new logo recently – but it is sticking with the change.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us that we could have done a better job sharing who we are and who we’ll always be.”

Continue reading...
US newsBusiness

Related from theguardian.com