Hong Kong’s Cathay Pacific rebrands Dragonair subsidiary in 2016 – from the SCMP archive

This article was first published on January 27, 2016 Exit the Dragon­air as Cathay rebrands by Sijia Jiang Cathay Pacific group is likely to announce a rebrand­ing of its Dragon­air sub­si­di­ary as “Cathay Dragon” as the com­pany seeks to strengthen its cor­por­ate iden­tity. The idea to strengthen the sis­ter air­line’s asso­ci­ation with the premium air­line Cathay Pacific Air­ways has been under dis­cus­sion for a few months, sources famil­iar with the mat­ter told the South China Morn­ing...