Crocs shares slump 30% amid tariffs and decline of ‘ugly shoe’ trend

Published on August 8, 2025
Crocs shares slump 30% amid tariffs and decline of ‘ugly shoe’ trend

Footwear firm warns of falling sales because of global trade uncertainty and ‘super-cautious’ US consumers

Shares in the US footwear company Crocs have slumped by almost 30% after it warned of falling sales because of tariffs, “super cautious” US consumers and signs the “ugly shoe” trend could be on the wane.

The foam clog and sandal maker’s shares fell by 29.2% on Thursday, after it predicted revenues could drop by between 9% and 11% in the current quarter, disappointing analysts who were expecting slight growth.

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FashionRetail industryTrump tariffsBusinessMen's shoesWomen's shoesUS newsWorld newsTariffsInternational trade