China’s service sector shines as holidaymakers embrace pet travel and bespoke adventures

More Chinese travellers are pivoting from mass-market sightseeing to bespoke adventures to ring in the new year, fuelling a surge in demand for pet-friendly itineraries and winter excursions as service consumption defies a broader economic gloom. “Tailored travel is gaining traction,” online travel platform Fliggy said in a December 23 statement, citing a shift towards immersive “experiences that go beyond sightseeing”, favouring more memorable moments and personalisation. In particular,...