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Over Half U.K. Audiences Watch YouTube Via TV Set, According to Ratings Body Barb
variety.com
Thursday, February 19, 2026

Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost half of YouTube viewing is on smartphones, tablets and laptops, 54% is on a TV set across all demogr...
Over half of YouTube’s U.K. audience watches via a television set, according to the latest viewing habits report from U.K. ratings body Barb. According to the report, published today, while almost half of YouTube viewing is on smartphones, tablets and laptops, 54% is on a TV set across all demographics. Barb now calls the video […]
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