Out of the park: The March 4 event may not be all that special

Apple's next event is happening on March 4, it's not at Apple Park. In Apple's marketing world, location definitely matters.


Whenever Apple announces a new event and sends out invitations, the immediate thought is that it is for the launch of a new product. The rumor mill is then immediately scoured for potential items to launch at the event.

What many industry observers don't immediately consider is where the event is taking place. The problem is, that historically has bearing on what Apple is about to say.


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