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BUSINESS REFLECTION: After the Bell: How will the booze industry beer up?
dailymaverick.co.za
Thursday, February 12, 2026

Alcohol might bring people together, as one big beermaker says, but the sobering fact is that younger generations are drinking less. However, even as big firms get on the zero-alcohol bandwagon, we shouldn’t write off booze just yet.
Alcohol might bring people together, as one big beermaker says, but the sobering fact is that younger generations are drinking less. However, even as big firms get on the zero-alcohol bandwagon, we shouldn’t write off booze just yet.
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