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FUNCTIONAL FUNGI: Brain boost or brand boost? The market momentum behind lion’s mane mushrooms
dailymaverick.co.za
Tuesday, February 10, 2026
Lion’s mane mushrooms have become shorthand for cognitive health in the wellness industry, a product that promises sharper thinking, better memory and longevity. In South Africa, this enthusiasm is translating into a fast-growing niche market valued at millions of rand.
Lion’s mane mushrooms have become shorthand for cognitive health in the wellness industry, a product that promises sharper thinking, better memory and longevity. In South Africa, this enthusiasm is translating into a fast-growing niche market valued at millions of rand.
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