China’s ‘micro drama’ industry emerges as jobs lifeline in tough graduate labour market

Over 10 million students graduate from Chinese universities every year, straining an already crowded labour market. Yet the “micro drama” industry is emerging as a crucial lifeline for hundreds of thousands of young jobseekers: offering the chance to turn creativity into a stable pay cheque. The sector was estimated to directly generate about 690,000 jobs in 2025 – mostly for young people – and over 2 million positions when counting upstream and downstream roles, according to a recent report by...