China’s Year of the Horse shoppers let emotional satisfaction take the reins

As the Year of the Horse approaches, Chinese consumers are hunting online for mascots, dolls and charms themed after the zodiac animal – a pursuit industry observers say favours soft, round and playful designs over formal styles and places more weight on emotional fulfilment than material possessions or brand prestige. This craze is boosting retail sales for plush toys and gold accessories, as is evident in toymaker Pop Mart’s sold-out Have a Good Run series of plush pendants, as well as brisk...