Remember Uniqlo’s viral mini bag? It’s now massive – and fans are already obsessed

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Uniqlo took the world by storm in 2022, when their Round Mini Shoulder Bag went viral and quickly became one of the year’s bestselling bags, and the brand’s bestselling of all time, selling out on multiple occasions. 

Let’s take a trip down memory lane to Spring 2022, where basically every person we saw, whether it be on a weekend walk, the commute to work, or out with friends, was sporting this new bag that was suddenly popping up everywhere.

The small yet mighty bag became popular because of how much customers could fit in its small compartment. We’re talking phones, purses, waterbottles, umbrellas, makeup, the list keeps going. However, jump back to the present time in 2026, and Uniqlo has just launched a bigger version with plenty more space for all your valuables and more.

The Puffy Shoulder Bag retails for £24.90 and is set to become another best-seller for the brand as it takes the iconic shape and design of the original and blows it up to a larger size, meaning more space for us to shove our essentials into.

Comparing it to the original, which held 4 litres, the new version holds a whopping 24 litres, so you can fit a small laptop or tablet inside, and there’s even enough space to use it as your weekend away bag. The dimensions are listed as width (top): 44cm, width (bottom): 40.5cm, height: 32.5cm, depth: 17cm, with the adjustable shoulder strap length being 60.5cm-108cm.

You’ll find two outer and two inner pockets, and one with a fastener to keep your valuables secure, because let’s face it, we’ve all had those Mary Poppins moments when we put something inside and then lose it forever, so thank you, Uniqlo, for all of the pockets.

It is available in either black, brown, or natural and is made from 100 per cent polyester and comes with a water-repellent finish, which in the British weather is a godsend. Whereas the puffy style added extra padding for comfort.

The unisex slouchy design is the perfect casual style to pair with your everyday outfits. Let it be the finishing touch to a bomber jacket, t-shirt, and wide-leg jeans, or sport it with a slip dress layered over a cosy knit and knee-high boots.

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