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Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise

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Wednesday, February 4, 2026

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Snap Q4 Users Dip As It Trims Marketing To Focus On Profit, Shares Rise
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Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable growth.” Net income surged to $45.2 million from the $9.1 million the year before. The shares, which...

Snap saw its daily active users fall by 3 million to 474 million in the fourth quarter as the social media platform said it substantially reduced marketing investments “to focus on more profitable growth.” Net income surged to $45.2 million from the $9.1 million the year before. The shares, which can be volatile after earnings, […]

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